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There was a mom troubled by the lack of fun and imaginative toys for her children. Baffled by this, Joyce Keelan set out on her ambitious journey to come up with creative, pretend-play toys that would light up any child's imagination. Fast-forward 30 years! Her endeavours transcended into the vastly successful lifestyle brand Great Pretenders, which designs and manufactures award-winning toys, jewelry and accessories.

Great Pretenders' mission is to design and produce products that inspire families to engage in creative, imaginative and interactive play. They strive to provide safe, quality and creative toys and gifts while exceeding expectations at every opportunity.

Great Pretenders believe that “dress-up” is so much more than just putting on a costume. Through pretend play kids develop their imagination and creative thinking skills. Pretending develops communication skills and an outlet for expressing feelings and fears. They keep in mind the difficulties disabled children may face when finding dress up and strive to design products for all children. 

All their products are easy to care for and often get passed down to younger siblings because of the quality! With maximum sizing flexibility and simple machine washing instructions, it’s easy to get the best value for your pretend play costumes. Their creative team also ensures value when designing. And their infamous reversible costumes make dressing up twice the fun and double the value.

Speaking of impeccably made, all Great Pretender products are impeccably safe! Everything is tested to the highest standards. At Creative Education of Canada they have their own in-house safety team who work around the clock to make sure everything from the fabrics, to the beads, to the Velcro on the garments all get tested.