Soy wax has what is called a memory therefore it is necessary to allow your candle to burn for 2 to 3 hours the first time it is lit — it must melt the candle all the way to the sides the first time it is burned. Building this memory helps the candle to avoid the pillar effect of wax build-up on the side of the container — also called tunnelling. This poor burning is a major cause of diminished flame and little fragrance while burning.
A proper melt pool is indicated when the hot liquid wax can be seen completely across the container and about ¼ inch deep. Obtaining a proper melt pool will ensure you get the best scent and flame from your candle with each burn.
We cannot stress enough how important it is to trim your wick to 1/4" before burning — every time. Not trimming the wick can cause the flame to get too high resulting in the glass getting too hot and breaking.
Do not burn your candle any lower then 1/2". This can cause the glass to break as it will get too hot which is very dangerous as it can cause a fire. At this point, it's time to start a new candle! Soak your jar in hot soapy water and the soy wax will come out easily, and you can reuse the jar.